The modern definition of marketing implies that the entire organization is responsible for marketing itself. It is not confined to just a few individuals alone. In this context, marketing becomes a strategic function, and its purpose is to create, communicate, and deliver value. Most of

Fraud is an intentional act by one or more persons in an organization involving the use of deception and illicit activities to gain an unjust advantage. Fraud may be perpetrated by management, employees, or third parties. The act of fraud is always backed by concealment,