There is no denying that the web is the quickest and least expensive way to reach people. It is the best form of enriched media out there that allows you to share audio, video, and a variety of content without paying a premium for it. You are already aware of how important it is to have a website, a blog, and be regular in uploading content. You are also aware of how important social media is to help you reach ACTUAL people rather than waiting for them to find you.
The problem with the Internet, however, is that there are a million websites out there. The primary step is to ensure that people who are actively looking for you get to your website. The secondary step is to make sure that anyone remotely interested in certain topics finds that information from you. What this does is stamp you as an authority, builds instant credibility, and eventually leads to better business.
Web content and blog
Ensure that search engine web crawlers like your website as much as your people do. The simple rule of thumb: write for people first and then for search engines. Make sure you hire a top-class writer and website admin to keep your blog regularly updated with content. When I say content, please ensure this includes audio, podcasts, video, articles, and a whole lot more.
If you are a medical business, you are in luck. People love reading about health. Any content that is created to benefit the reader will find a good audience. People will want to know more about themselves, their health, and their lives-how changing their lifestyles can help them live healthier lives, what is beneficial for their hearts, myth busting, exercises, diet, and healthy recipes are among the hottest topics online.
If you write on topics keeping your reader in your mind, you will succeed. There are infinite choices of topics for medical business when creating content. You can interview experts, physicians, and your staff. You can choose one topic each week. Rotate topics and generate good quality content. Your readership will increase through this. People will look upon your website as a genuine source of valuable information.
Ensure your website content is written with SEO and marketing in mind along with genuine content. Encourage people to join your list so they can be alerted whenever you post something of relevance to them. Allow them to choose their topics of interest. Usually, the more specific your topic, the better audience you will have. You will be directly informing and marketing to potential customers.
The quickest and easiest way to improve your ranking among peer websites and ensure that you are discovered by PEOPLE is to get involved in link building. There are various types of software and people who can do this job for you. Outsourcing is a good idea.
The general rule of thumb:
-High-ranking websites-if your website is linked to a website that is already an authority in the subject, then it increases your site’s value.
-Social links-being found by people on social media websites is a surefire way to success
-Any .gov- or .edu-based website linking to your website is a great idea
Link building is a later stage. You want to first build massive amounts of genuine content. Link building and directing people to your website can come later.
Key points to remember
- Make sure you are writing on topics people enjoy reading about
- Write for people first and search engines next
- The more focused your topic, the better your chances of converting visitors to customers
- Create tons and tons of useful information
- Then, set out to market your website and build links
Ali Asadi’s Medical Marketing Toolkit is an indispensable guide for the medical business professional. He covers in detail such topics as designing an inviting reception area; marketing through brochures, newsletters, and your personal website; determining patient attitudes through surveys, and analyzing your competition. His 20 Golden Rules provide valuable tips for improving your business.
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